Festival multiplataforma celebra a arte brasileira e reúne trabalho de artistas independentes
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Festival multiplataforma celebra a arte brasileira e reúne trabalho de artistas independentes
Com mais de 600 mil visualizações, 'Festival Up!', iniciativa social patrocinada pela Vale e criada pelo Instituto Ekloos com o objetivo de difundir a cultura durante a pandemia, aproxima artistas do público
Apoiar a cultura e todas as formas de expressão artística, conectando o público às atrações mesmo com os desafios trazidos pelo distanciamento social. Esse é o objetivo principal do "Festival Up!", iniciativa social multiplataforma patrocinada pela Vale e criada pelo Instituto Ekloos, que dá visibilidade a artistas independentes.
Com programação no portal, YouTube e, agora, IGTV (https://www.instagram.com/festivalupoficial/channel/), o festival recebeu até o momento vídeos de mais de 15 mil artistas de todos os 26 estados brasileiros e o Distrito Federal, que podem, respeitando as recomendações de segurança para evitar a propagação do coronavírus, levar arte e entretenimento para todos os que estão em casa. As inscrições estão abertas até 12 de julho para novos trabalhos e artistas, que podem se juntar à audiência virtual que já rendeu, até o momento, mais de 600 mil visualizações.
"É gratificante podermos oferecer visibilidade cada vez maior a artistas independentes em um espaço criado para a celebração da arte. Estando em diversas plataformas - Portal, Youtube e este mês lançamos o canal no IGTV - o Festival Up! possibilita que o conteúdo chegue a mais pessoas", diz Andréa Gomides, fundadora do Instituto Ekloos.
Os artistas podem enviar quantos vídeos quiserem para a curadoria do festival. Já são mais de 400 conteúdos inéditos divulgados nos canais do festival. Dentre os que já gravaram conteúdos exclusivos e chamadas para o "Festival Up!" estão a Orquestra Sinfônica Brasileira (OSB), Zezé Motta, Regina Casé, o cantor Claudio Nucci, entre outros.
"Acreditamos que com ações como o Festival UP! colaboramos para estimular a criação e manter a cultura viva. E o IGTV será um impulsionador importante para dar visibilidade a diversos talentos brasileiros", diz Christiana Saldanha, gerente de Patrocínios da Vale.
Saiba como funciona
São cinco áreas de atuação: Música, Teatro, Dança, Literatura e Humor. Para cada uma delas basta que os artistas publiquem conteúdos próprios no YouTube e, em seguida, façam a inscrição em www.festivalup.org. Os curadores definirão se o conteúdo está apto a participar do Festival. Para cada vídeo aprovado, o artista receberá uma ajuda de custo de R$ 300,00. Até o final, serão selecionados trabalhos de 1.000 artistas independentes. Artistas já consagrados que queiram apoiar o festival podem enviar seu material de forma voluntária e gratuita.
Serviço
Festival UP!
De 19/04 a 13/07
Inscrições e informações em www.festivalup.org até o dia 12/07
Media Relations Office - Vale
imprensa@vale.com
See also
Reparation
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